Service 05 — Based in Phoenix, AZ — Local businesses everywhere

Brands peopleremember. Brand Strategy & Identity for local service businesses

Before any campaign runs, the brand has to be right. We define what makes your business different, how to say it, and how it should look everywhere customers see you, from your trucks and uniforms to your website and ads.

In a crowded local market, the business people remember gets the call.

01

Trust starts before the first call

A professional, consistent brand tells customers you're established and reliable before they've met you.

02

It's how you stand apart

When five businesses offer the same service, a clear message about why you're different is what tips the decision.

03

It makes every dollar of marketing work harder

Ads, posts and websites built on a clear brand are more recognizable and more memorable, so each one builds on the last.

04

It lets you charge what you're worth

Businesses that look and sound like the premium option have an easier time pricing like one.

What's included in brand strategy & identity.

Every engagement starts with a plan built around your goals. Here's what we handle, so you can focus on running your business.

05.1

Brand positioning

We define who you serve, what you do better than anyone else, and why customers should choose you.

Market researchCompetitor reviewPositioning
05.2

Messaging

Your tagline, key messages and the way you talk about your business, written so your whole team can use them.

TaglineKey messagesBrand voice
05.3

Logo and visual identity

A logo, colors and fonts that look right on a website, a truck wrap, a shirt and a social post.

Logo designColor paletteTypography
05.4

Brand guidelines

A simple guide that keeps everything consistent, whoever makes your next flyer or sign.

Usage rulesTemplatesFile library
05.5

Brand rollout

We apply the new brand across your website, social profiles, email signatures and print.

WebsiteSocial profilesPrint & signage

Is this you?

Signs it's time to fix this.

Your competitors aren't our clients. Ever.

We don't take on businesses that compete with yours. When we're working for you, we're on your team, not theirs.

How it works

01

Discovery

We dig into your business, your customers and your competition.

02

Strategy

We define your positioning and messaging, and you sign off before design starts.

03

Design

Logo, colors and type, refined with your feedback.

04

Rollout

Guidelines, files and a rollout across everywhere your brand appears.

Brand Strategy & Identity FAQ

Don't see your question? Ask it on a free strategy call, or email Ray@agnda.biz.

Do I need a rebrand or just a new logo?

A logo is one part of a brand. If customers already understand what makes you different and your materials are consistent, a logo refresh may be enough. We'll tell you honestly which one you need.

How long does a branding project take?

It depends on scope, but most small business branding projects take a few weeks from discovery to final files.

Will I get the files to use myself?

Yes. You'll receive your logo and brand files in the formats you need for print, web and social, along with guidelines for using them.

Can you apply the new brand to my website and social media?

Yes. That's the advantage of working with one team: the brand, website, ads and social content all come from the same plan.

Do you work with businesses outside Phoenix?

Yes. We're based in Phoenix, AZ and work with local businesses everywhere.

Let's set
the AGNDA.

Book a free strategy call with Ray. We'll look at where you stand today and map out the clearest next steps, with no pressure and no sales pitch.